Projection Mapping with Toyota Auris

For the December 2010 issue of Who’s Jack, I went to meet a team of visual artists from Superglue, who were working on a new TV advert for the Toyota Auris, using projection mapping. This was fairly new technology at the time, but now it’s used all over the place, quite often in car adverts. Must make them look especially shiny and exciting.

Link to the original issue of Who’s Jack here: Who’s Jack December 2010

Advertisements

Leave a Reply

Fill in your details below or click an icon to log in:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out /  Change )

Google+ photo

You are commenting using your Google+ account. Log Out /  Change )

Twitter picture

You are commenting using your Twitter account. Log Out /  Change )

Facebook photo

You are commenting using your Facebook account. Log Out /  Change )

Connecting to %s